1. Introduction

This Privacy Policy is designed to provide a detailed and transparent overview of how Georgetown Texas Power Wash and its owner, Brian Thomas Cajigas, (collectively referred to as “we,” “us,” or “our”) collect, use, protect, and disclose your information, including your Personal Data. This policy applies to all interactions you may have with our business, whether through our professional power washing services or our presence on social media platforms, specifically our Facebook/Meta page. Our commitment to your privacy is paramount, and we have crafted this policy to be a comprehensive resource that not only explains our data handling practices in clear and understandable terms but also outlines the rights you have as a consumer. We have diligently worked to ensure that our practices and this policy are in full compliance with all applicable privacy laws and regulations, most notably the Texas Data Privacy and Security Act (TDPSA), which sets a high standard for data protection in the state of Texas. Furthermore, as a business that leverages the power of social media to connect with our customers, we also adhere to the stringent data and privacy policies set forth by Meta Platforms, Inc. (“Meta”). We believe that transparency is the cornerstone of a trusting relationship with our customers, and this document is a testament to our commitment to that principle.

 

This Privacy Policy applies to all individuals who interact with us, including visitors to our Facebook page, customers who use our power washing services, and any other individuals whose Personal Data we may collect. By interacting with us, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our services or interact with our Facebook page.

 

We encourage you to read this Privacy Policy carefully to understand our data handling practices. We have structured this document to be as clear and user-friendly as possible, with distinct sections that address the various aspects of our data processing activities. We have also included a table of contents to help you navigate the document and find the information that is most relevant to you.

 

1.1. Scope of this Privacy Policy

This Privacy Policy covers our data collection and processing activities, both online and offline. This includes information we collect through:

 

•Our Facebook/Meta Page: When you visit, like, comment on, or otherwise interact with our Facebook page.

•Our Services: When you request a quote, book our power washing services, or communicate with us about our services.

•Third-Party Sources: We may receive information about you from other sources, such as public databases, joint marketing partners, and social media platforms.

 

This Privacy Policy does not apply to the data practices of third parties that we do not own or control, including Meta. We encourage you to review the privacy policies of Meta and any other third-party websites or services that you may interact with.

 

1.2. Definitions

To ensure clarity and understanding, we have defined some key terms used in this Privacy Policy:

 

•Personal Data: Any information that relates to an identified or identifiable individual. This includes, but is not limited to, your name, email address, phone number, and physical address.

•Sensitive Data: A subset of Personal Data that includes information such as precise geolocation data and the personal data of a child under the age of 13.

•Processing: Any operation or set of operations that is performed on Personal Data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

•Controller: The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data. In the context of this Privacy Policy, Georgetown Texas Power Wash and Brian Thomas Cajigas are the controllers of your Personal Data.

•Processor: A natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the controller.

•Third Party: A natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process Personal Data.

 

2. What Data We Collect

In our mission to provide you with exceptional power washing services and a seamless customer experience, we find it necessary to collect certain types of information. This data collection is not arbitrary; it is a crucial aspect of our business operations that allows us to deliver our services effectively, communicate with you in a timely and relevant manner, and ensure that we are in full compliance with all of our legal and regulatory obligations. We are committed to the principle of data minimization, which means we only collect the information that is absolutely necessary for the purposes we have outlined in this policy. We have categorized the information we collect into three main groups to provide you with a clear understanding of what we collect and how we collect it:

 

2.1. Information You Provide to Us Directly

The majority of the Personal Data we collect is information that you knowingly and voluntarily provide to us. This occurs when you take specific actions to interact with our business, such as requesting our services, communicating with us, or engaging with our online presence. By providing us with this information, you are enabling us to meet your needs and provide you with the high-quality service you expect from Georgetown Texas Power Wash. The specific types of information you may provide to us include:

 

•Contact Information: When you request a quote, book our services, or communicate with us, we may collect your name, email address, phone number, and physical address.

•Payment Information: If you make a payment for our services, we will collect payment information, such as your credit or debit card number, expiration date, and security code. Please note that we use a third-party payment processor to handle all payment transactions, and we do not store your full payment card information on our servers.

•Communications: When you contact us with questions, comments, or for customer support, we may collect the information contained in your communications.

•Information you provide on our Facebook Page: We collect the information you provide when you interact with our Facebook page, such as when you post comments, send us messages, or participate in polls or surveys.

 

2.2. Information We Collect Automatically

In addition to the information you provide to us directly, we also collect certain information automatically when you interact with our digital properties, particularly our Facebook page. This automated data collection is facilitated by the tools and analytics provided by Meta, and it helps us to understand how our online presence is performing and how we can improve it. This information is typically non-personally identifiable, but it can be associated with your device and, in some cases, with your personal profile on Meta’s platforms. The types of information we collect automatically include:

 

•Device Information: We may collect information about the device you are using, such as your IP address, operating system, browser type, and device identifiers.

•Usage Information: We may collect information about your interactions with our Facebook page, such as the pages you visit, the content you view, the links you click, and the dates and times of your visits.

•Location Information: We may collect information about your general location based on your IP address. With your consent, we may also collect more precise geolocation data.

 

2.3. Information We Collect from Third Parties

We may receive information about you from third-party sources, such as:

 

•Meta: As the operator of the Facebook platform, Meta provides us with aggregated and anonymized data about the performance of our page, such as page views, engagement rates, and demographic information about our audience. We do not receive Personal Data from Meta unless you provide it to us directly through our page.

•Publicly Available Sources: We may collect information from publicly available sources, such as online directories and other public records.

 

2.4. Sensitive Data

Under the TDPSA, “Sensitive Data” includes precise geolocation data and the personal data of a child under the age of 13. We do not knowingly collect Sensitive Data without your explicit consent. If we become aware that we have collected Sensitive Data without your consent, we will take steps to delete that information as soon as possible.

 

3. How We Use Your Data

The information we collect is not just stored; it is actively used to enhance your experience with Georgetown Texas Power Wash and to ensure the smooth operation of our business. Every piece of data we collect has a specific purpose, and we are committed to using your Personal Data responsibly and ethically. Our use of your data is always grounded in a legitimate legal basis, which may include your explicit consent for certain activities, the necessity of using the data to fulfill our contractual obligations to you (such as providing our power washing services), our legitimate business interests in improving our services and marketing our business, or the need to comply with our legal and regulatory obligations. We have outlined the primary ways in which we use your data below to provide you with a comprehensive understanding of our data processing activities:

 

3.1. To Provide and Improve Our Services

Our core mission is to provide you with top-quality power washing services, and the data we collect is instrumental in achieving that goal. From the moment you first contact us to the completion of the job, your information plays a vital role in ensuring a seamless and satisfactory experience. We use your data in the following ways to provide and improve our services:

 

•Service Delivery: We use your contact information and the details you provide about your property to schedule and perform our power washing services. This includes communicating with you about your appointment, providing you with quotes, and sending you invoices.

•Customer Support: We use your information to respond to your inquiries, provide you with customer support, and resolve any issues that you may have.

•Personalization: We may use your information to personalize your experience with our services and on our Facebook page. For example, we may use your location to provide you with information about services in your area or use your past interactions to suggest content that may be of interest to you.

•Service Improvement: We analyze the information we collect to understand how our customers use our services and to identify areas for improvement. This may include analyzing trends in customer requests, identifying common issues, and developing new services or features.

 

3.2. For Marketing and Promotional Purposes

As a business, we are always looking for ways to grow and to reach new customers. With your explicit consent, we may use your information to engage in marketing and promotional activities that we believe will be of interest to you. We are committed to responsible marketing practices and will always provide you with the ability to opt-out of our marketing communications. Our marketing and promotional activities may include:

 

•Email Marketing: We may use your email address to send you newsletters, special offers, and other promotional materials. You can opt-out of receiving these communications at any time by clicking the “unsubscribe” link in the email.

•Targeted Advertising on Meta: We may use the information we collect to create custom audiences and to deliver targeted advertising to you on Meta’s platforms. This allows us to show you ads that are more relevant to your interests. You can control the ads you see on Meta through your ad preferences settings on the platform.

 

3.3. For Security and Legal Compliance

In today’s digital world, security and legal compliance are of the utmost importance. We take our responsibility to protect your data and to operate within the bounds of the law very seriously. We use your information to maintain the security of our business and to ensure that we are in compliance with all applicable laws and regulations. This includes:

 

•Fraud Prevention: We may use your information to detect and prevent fraudulent activity, such as unauthorized use of your payment information.

•Legal Compliance: We may use and disclose your information as necessary to comply with applicable laws, regulations, legal processes, and government requests. This may include responding to subpoenas, court orders, and other legal requests.

•Enforcement of Our Rights: We may use your information to enforce our terms of service, to protect our rights and property, and to defend ourselves in legal disputes.

 

3.4. For Analytics and Research

We use the information we collect for analytics and research purposes to better understand our customers and the market in which we operate. This includes:

 

•Aggregated Analytics: We may use aggregated and anonymized data to analyze trends in our business, such as the most popular services, the busiest times of the year, and the geographic distribution of our customers.

•Market Research: We may use your information to conduct market research and to better understand the needs and preferences of our target audience.

 

4. Third Party Access to Data

In the course of our business operations, it is sometimes necessary for us to share your Personal Data with third parties. We want to be clear that we do not take this lightly. We have a stringent vetting process for all third-party partners, and we only work with companies that share our commitment to data privacy and security. We enter into legally binding agreements with all of our third-party partners that require them to protect your information in a manner that is consistent with this Privacy Policy and all applicable laws. It is important to note that we do not, under any circumstances, sell your Personal Data to third parties for their own marketing purposes. Our data sharing practices are solely for the purpose of providing and improving our services, and for the other purposes outlined in this policy. The following are the categories of third parties with whom we may share your information:

 

4.1. Service Providers

We may share your information with third-party service providers that perform services on our behalf. These service providers are contractually obligated to protect your information and are not permitted to use your information for their own purposes. Examples of service providers we may use include:

 

•Payment Processors: We use a third-party payment processor to handle all payment transactions. When you make a payment, your payment information is provided directly to the payment processor, and we do not store your full payment card information on our servers.

•Marketing and Advertising Partners: We may work with third-party marketing and advertising partners to help us with our marketing efforts. This may include sending marketing communications, managing our social media presence, and delivering targeted advertising.

•IT and Security Providers: We may use third-party IT and security providers to help us with our IT infrastructure, such as hosting our website and storing our data.

 

4.2. Meta

As our business page is hosted on Facebook, Meta collects data about your interactions with our page. We have access to aggregated and anonymized data from Meta, but we do not have access to your Personal Data unless you provide it to us directly. We encourage you to review Meta’s Privacy Policy to understand how they collect, use, and share your information.

 

4.3. Legal and Law Enforcement

We may disclose your information to third parties if we believe that such disclosure is necessary to:

 

•Comply with a legal obligation, such as a subpoena, court order, or other legal process.

•Protect our rights, property, or safety, or the rights, property, or safety of others.

•Enforce our terms of service or other agreements.

•Prevent or investigate illegal activity, fraud, or security breaches.

 

4.4. Business Transfers

In the event that we sell, merge, or otherwise transfer all or a portion of our business, we may transfer your information to the acquiring entity. We will notify you of any such transfer and provide you with the opportunity to opt-out of the transfer of your information.

 

5. Your Rights Over Your Data

We believe that you should have control over your Personal Data. The Texas Data Privacy and Security Act (TDPSA) and other applicable privacy laws provide you with a set of rights that are designed to give you that control. We are fully committed to upholding these rights and to providing you with a clear and straightforward process for exercising them. This section of our Privacy Policy is dedicated to explaining your rights in detail and to providing you with the information you need to exercise them effectively. We want to empower you to make informed decisions about your data, and we are here to assist you in any way we can.

 

5.1. Your Rights Under the TDPSA

If you are a resident of Texas, the TDPSA grants you the following specific rights with respect to your Personal Data. We have outlined these rights below to ensure that you are fully aware of the control you have over your information:

 

•Right to Know and Access: You have the right to know whether we are processing your Personal Data and to access the Personal Data that we have collected about you. You can request a copy of your Personal Data in a portable and, to the extent technically feasible, readily usable format.

•Right to Correct: You have the right to correct inaccuracies in your Personal Data that we have collected.

•Right to Delete: You have the right to request that we delete the Personal Data that we have collected about you. Please note that there are certain exceptions to this right, such as when we need to retain your information to comply with a legal obligation or to complete a transaction that you have requested.

•Right to Opt-Out: You have the right to opt-out of the processing of your Personal Data for purposes of targeted advertising, the sale of your Personal Data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

 

5.2. How to Exercise Your Rights

You can exercise your rights by contacting us using the information provided in the “Contact Us” section of this Privacy Policy. To protect your privacy and security, we will take reasonable steps to verify your identity before responding to your request. We will respond to your request within 45 days of receipt. If we require more time, we will inform you of the reason and extension period in writing.

 

5.3. Right to Appeal

If we decline to take action on your request, we will inform you of our decision and provide you with an explanation. You have the right to appeal our decision by contacting us using the information provided in the “Contact Us” section. We will respond to your appeal within 60 days of receipt. If your appeal is denied, we will provide you with information on how to file a complaint with the Texas Attorney General.

 

6. Cookies and Other Tracking Technologies

In the digital age, cookies and other tracking technologies are a ubiquitous part of the online experience. Thes